FCC Considering Fixed Wireless as a Solution 

Commissioner Brendan Carr and John Gill

NICHOLASVILLE, KY—On Tuesday, Commissioner Brendan Carr of the Federal Communications Commission (FCC) met with Wireless Internet Service Provider (WISP) and Kentucky Fi owner, John Gill. The two spoke about the essential role small Internet Service Providers (ISPs) play in bringing connection to underserved areas as they stood by one of John’s 60-foot internet towers. 

“The small farms and family homes that are spread across rural Jessamine County, Kentucky have been stuck on the wrong side of the digital divide,” Commissioner Carr tweeted on Tuesday. “That’s now changing thanks to John and his scrappy Internet upstart, which is now offering 100 Mbps high-speed service.” 

Later in his Twitter thread, Carr noted how ISPs like Gill are facing “federal headwinds” because “the government is poised to treat these customers getting 100 Mbps as if they get 0, then waste scarce [funding] overbuilding them.” 

Carr is referring to the National Telecommunications and Information Administration’s (NTIA) Broadband Equity, Access and Deployment (BEAD) Program, a $42.5 billion program intended to fund the expansion of high-speed internet access and use to unserved areas. The issue lies in the NTIA’s current parameters for areas considered to be unserved, which are areas without access to 100/20 Mbps service and/or relies on unlicensed spectrum.  

Gill’s Kentucky Fi provides 100 Mbps service to its customers, but because the network relies on unlicensed spectrum, the NTIA doesn’t recognize Kentucky Fi’s service, thus the potential for overbuilding and the wasting of BEAD funds as noted by Carr. What’s more, ISPs that don’t meet the NTIA’s current criteria, like Kentucky Fi, can’t qualify for BEAD funding. 

Photo of Commissioner Brendan Carr (left) and Kentucky Fi Owner John Gill (right) from Carr’s Twitter profile

Gill’s optimism after meeting with the Commissioner 

After meeting with Commissioner Carr, Gill says he’s optimistic for the future of fixed wireless providers now that the FCC is beginning to understand their value. “[Carr] was very taken aback by how affordable fixed wireless is compared to fiber,” Gill explained. “I told him the tower we were standing by cost me $2500 and serves 25 customers within a three-mile radius, which is quite the difference compared to the $30,000 – $60,000 per mile rate for fiber.” 

While fiber can provide superior speeds and better stability, Gill says wireless is the better fit for rural areas. “When there are only ten homes for every mile, fixed wireless is the better solution,” he explains. 

According to Gill, Carr appeared pragmatic when it comes to providing internet to rural areas. “Carr is an ally for not just fixed wireless but the right solution for the job,” Gill said, indicating Carr’s consideration for WISPs using unlicensed spectrum as a viable option in certain circumstances. 

Image of one of Kentucky Fi’s towers provided by John Gill

Another roadblock for many smaller ISPs hoping to qualify for the BEAD program is the NTIA’s minimum speeds requirement. Gill indicated that the topic came up in his conversation with the Commissioner. “From what I gather from Commissioner Carr, and my personal experience as an ISP, families of four can easily get by on 25/2 Mbps,” says Gill. “You’re not disconnected. Your kids can still play video games and watch Netflix.” 

Gill also asked Carr about whether or not the FCC is considering pushing for fining ISPs who report inaccurate Broadband Data Collections (BDC). Intentionally falsifying BDCs is an insidious tactic in the industry that hurts small ISPs. Earlier this year, Ohio-based ISP Ryan Grewell discovered that one of his competitors lied about their network’s service area to the FCC with the intention to block funding to Grewell.   

Carr indicated that the FCC will be looking into such cases and intends hold people accountable who abuse the system, according to Gill. 

This visit with John Gill and Kentucky Fi is one of many to come for Commissioner Carr as he’s currently embarking on a two-month road trip to meet with providers. And after meeting with Carr, Gill is confident that the FCC is considering fixed wireless as a solution. “I feel like now we’re not overlooked,” he says. “He’s seeing what we’re doing and taking it into consideration.” 

Why am I reading this on Vilo’s website? 

Vilo Living is a managed mesh Wi-Fi solutions provider that partners with ISPs like John Gill of Kentucky Fi. Gill and Vilo have had a working relationship ever since Gill first met the Vilo team at Wispapalooza 2021. Vilo is committed to being a trusted ISP partner and serving the WISP community. “At Vilo, we care about your business, because your success is our success,” says Vilo CEO Jessie Zhou.

At last year’s Wispapalooza conference, Gill was invited to be a keynote speaker and sported a Vilo hat as he spoke about starting Kentucky Fi in September 2020 and growing from a handful of customers to having coverage to over 900 homes.   

“One of the reasons I continue to work with Vilo is that they’re doing so much in the market of listening to us WISPs,” Gill said in his Wispapalooza address. “You tell them what you need and they’ll work to get it to you in the next release. It’s kind of like what we’re doing for our customers when we go to a customer’s house. The customer wants a satisfying product, and Vilo does the same thing for an ISP.” 

Vilo Living provides complete Wi-Fi hardware and remote management solutions that empower ISPs of any size to delight your customers, reduce your operating costs, and grow your business. Schedule a demo today! 

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August Webinar Recap: Maximizing Revenue from Your Subscribers 

maximize revenue with Vilo

From towers to access points and everything in between, your network makes you money. So why not have Customer Premise Equipment (CPE) make you money as well? In this month’s Vilo Webinar, we dive deep into how to maximize revenue with Vilo’s App, Internet Service Providers (ISPs) Portal, and the CPE that your subscribers interact with the most—their routers. 

Guest appearances include John Gill, owner of Kentucky Fi, a Kentucky-based Wireless Internet Service Provider (WISP); and Adam Hart, Head of Operations & Sales at GETUS Communications, a Canada-based Third-Party Internet Provider (TPIA).  

Vilo Webinar August 2022: Maximizing revenue with Vilo

Vilo’s affordable products and services for ISPs 

When it comes to maximizing revenue, a good place to start is to reduce your initial set-up costs by choosing the affordable option: Vilo. Depending on your location and how many you order, Vilo routers can cost as low as $25.99 per unit. Buying at such affordable costs, especially when compared to other hardware providers, helps ISPs rapidly increase their return on investment (ROI). 

When he first discovered Vilo, John Gill of Kentucky Fi immediately recognized the product’s value, especially when compared to other vendors. “When you’re looking at an AC router that’s costing you $80, and then you’re getting a Vilo router that—a 3-pack is costing you $80, I put my money in the smart solution,” says Gill. 

Renting out additional units 

One of the easiest ways to maximize revenue is to upsell additional nodes for subscribers who want more coverage. We have seen a lot of success from our ISPs who offer the first router for free and then charge monthly fees for additional routers per their customers’ needs.  

At Kentucky Fi, John Gill gives all his customers their first Vilo mesh router for free. “That makes it so much easier when the customer calls and has problems with a TV or a back bedroom or something like that. It makes it so much easier for me to go, ‘Okay, we can add two more units to your house, it’s only an extra $10 a month—that’s it.’ And I just go in there, hit the mesh button, and I am in and out of their house in less than 30 minutes.” 

For ISPs who are hesitant to charge for the extra routers, Gill says, “not charging for the modem is not the way you will help out your customers or be better for your customer. The way you can help out your customer is by having better support, having a better network, having a more stable infrastructure than your competition.” 

Offer managed wi-fi services 

Your customers love having control over their connectivity, and the Vilo App gives them exactly that. The subscriber-facing app allows them to manage and monitor their own network, configure Parental Controls, set-up guest Wi-Fi, and more. Offering this service further supports the idea of monthly fees, as they are no longer just paying for a box, but a managed Wi-Fi solution. 

Vilo Webinar August 2022: Maximizing revenue with Vilo

Save on truck roll and support costs with the ISP Portal 

With the ISP Portal, you can run speed tests, reboot routers, view connected devices and their signal strengths and history, detect channel interference, and change channels, and push firmware upgrades. Explaining how he uses the portal daily, Gill says, “99% of the time, I know my customers having internet problems before they do.” By being able to troubleshoot and diagnose issues from the portal, ISPs can forego the truck roll costs. 

“We were able to identify, once we had a few [Vilo] units live, that our customers actually were not calling us for support,” explains Adam Hart of GETUS Communications. “But if they did, we were actually able to effectively help them in a faster time frame—which was cutting our talk times, reducing for support calls, and we’ve roughly seen around a 39% decrease in our customer support costs.” 

Brand credibility 

The more your subscribers trust you, the more business they will give you. The best way to cultivate that trust is by educating and communicating with your customers. Vilo’s here to help with that too by providing our Go-To-Market Kit that is chockfull of resources to our ISPs. The kit includes content for newsletters, social media posts, websites, and more.  

A true partner 

There is no better partner for ISPs than Vilo Living. Since Gill has partnered with Vilo, his ROI time has averaged between three to six months. “Vilo has become so good for my business that it’s truly the only router that I sell,” says Gill. 

Vilo Webinar August 2022: Maximizing revenue with Vilo
Vilo Webinar August 2022: Maximizing revenue with Vilo

At GETUS, Hart reports that on average, they are seeing ROI in two months. “Vilo is not just thinking of themselves, they’re thinking about everyone that partners with them,” he concludes. 

To learn more about why Vilo is the ideal ISP partner, click here. Vilo Living holds webinars bimonthly. To view this month’s webinar in its entirety, click here